Test Your Social Media Marketing Skills: Intermediate Level Quiz!

#1. Which of these is a benefit of using social media analytics tools?

Random data collection

Manual tracking

Increased ad spend

Real-time insights

#2. Which social media platform is known for its algorithm that heavily favors video content?

YouTube

TikTok

#3. Which metric measures the percentage of people who click on a link in your social media post?

Click-Through Rate (CTR)

Engagement Rate

Reach

Impressions

#4. What type of Instagram post tends to get the highest engagement?

Carousel Post

Video

Story

Single Image

#5. What is a 'lookalike audience' in Facebook advertising?

An audience that excludes your existing audience

An audience based on demographics only

An audience that mimics your existing audience

A duplicate of your existing audience

#6. What is the recommended frequency for posting on Twitter to maintain engagement?

10-15 times a week

2-3 times a day

5-7 times a week

Once a day

#7. Which social media platform is best for reaching a younger demographic?

Snapchat

Instagram

Facebook

#8. Which social media platform introduced the concept of 'Stories'?

Instagram

Snapchat

Facebook

#9. What is the ideal length for a Facebook video ad to maximize engagement?

15 seconds

30 seconds

2 minutes

1 minute

#10. What is the main advantage of using LinkedIn for B2B marketing?

Professional targeting

Low engagement

Limited reach

High ad costs

Results