Test Your Social Media Marketing Skills: Intermediate Level Quiz!

#1. What is a 'lookalike audience' in Facebook advertising?

An audience that excludes your existing audience

A duplicate of your existing audience

An audience based on demographics only

An audience that mimics your existing audience

#2. Which social media platform is known for its algorithm that heavily favors video content?

YouTube

TikTok

#3. What is the recommended frequency for posting on Twitter to maintain engagement?

2-3 times a day

5-7 times a week

10-15 times a week

Once a day

#4. Which social media platform is best for reaching a younger demographic?

Instagram

Facebook

Snapchat

#5. What is the main advantage of using LinkedIn for B2B marketing?

Professional targeting

High ad costs

Limited reach

Low engagement

#6. What type of Instagram post tends to get the highest engagement?

Video

Story

Carousel Post

Single Image

#7. Which of these is a benefit of using social media analytics tools?

Manual tracking

Real-time insights

Increased ad spend

Random data collection

#8. What is the ideal length for a Facebook video ad to maximize engagement?

1 minute

30 seconds

15 seconds

2 minutes

#9. Which metric measures the percentage of people who click on a link in your social media post?

Reach

Impressions

Engagement Rate

Click-Through Rate (CTR)

#10. Which social media platform introduced the concept of 'Stories'?